SportsInsights has come out with a popular series of books on Sports Investing

SportsInsights has come out with a popular series of books on Sports Investing, which have remained among the best sellers in their category at Amazon since they were first published. Please check them out for a good overview of SportsInsights’ contrarian sports investing approaches — as well as approaches for specific sports.

SportsInsights updates its regular series of articles that focus on “Betting Against the Public” — as well as other articles related to money management, and the sports betting industry — and other academic research.

SportsInsights’ blog has also been popular, discussing the sports betting marketplace, news, and various quick tidbits.

We hope that you will join us in our drive to find contrarian value in the competitive sports marketplace. Membership should pay for itself as it helps to “put the wind” in our sports investing sails.


We do not guarantee that the trends and biases we’ve found will continue to exist. It is impossible to predict the future. Any serious academic research in the field of “market efficiencies” recognizes that inefficiencies may disappear over time. Once Sedayubet
inefficiencies are discovered, it is only a matter of time before the market corrects itself. We do not guarantee our data is error-free. However, we’ve tried our best to make sure every score and percentage is correct.

One of the major reasons differs from its competitors is the Betting System Plays offered to Premium Pro Members. These Betting Systems offer Smart Money and Steam Moves based on information received from online sportsbooks. Sometimes the plays will offer contradicting information, with moves on both teams competing in the same game. In a situation like this, suggests the following:

1) Taking the side with the Sportsbook that has performed better throughout the season (shown by +/- units.)
2) Staying away if Sportsbooks have very similar performance records.

Sports Insights tracks this sports information for your benefit to help aide you in making a decision on which side to take. If searching through the games for this information is not your preference, then check out our Best Bets and Square Plays … as they signify the best-performing plays of the day, as chosen by the Sports Insights Staff.

While winning percentage may be the first stat you see when evaluating sports bets, Betting Units Won is the most important number when evaluating a betting system or handicapper’s true worth. Units Won is the amount of money a group of plays won or lost after factoring in juice. It is a simple way to compare a group of plays regardless of a player’s bankroll.

To determine the betting units won on different juices you can use the formula below (where x = odds.)

• if x > 0 use, (x/100)
• if x < 0 use, (-100/x)

If North Carolina is a 3-point favorite over Duke with the juice at -115, then you would use -115 for x in the in the second formula.

(-100/-115) = 0.8696

If North Carolina covered the spread, you would have won +0.87 “units” for that play. If UNC doesn’t cover, you would lose one unit or -1 “units”.

At Sports Insights, our goal is to help members make more-informed decisions. We make it simple to follow plays and try to be as transparent as possible with our results. We bet a single “unit” on each of our Betting System plays factoring in the juice to calculate the amount won or lost on each play. We never change the bet amount, which allows members to compare apples to apples when evaluating our results across seasons and betting systems, many of which go back to 2003.


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